From 500 Job profiles to the
perfect Hire.
From 500 Job profiles to the
perfect Hire.
From 500 Job profiles to the
perfect Hire.
OVERVIEW
OVERVIEW
OVERVIEW
The core idea behind IRA is to provide an interactive and intuitive space where recruiters can quickly identify and engage with the most relevant candidates for their open roles.
The core idea behind IRA is to provide an interactive and intuitive space where recruiters can quickly identify and engage with the most relevant candidates for their open roles.



MY ROLE
MY ROLE
MY ROLE
Leading the
Design for
Enhanced
Efficiency
Leading the
Design for
Enhanced
Efficiency
Leading the
Design for
Enhanced
Efficiency
Identifying the Core Problem
Identifying the Core Problem
Through direct engagement with recruiters (user research), I identified the significant pain point of managing and filtering through a large number of search results.
Through direct engagement with recruiters (user research), I identified the significant pain point of managing and filtering through a large number of search results.
Defining the Solution vision
Defining the Solution vision
I championed the integration of our in-house IRA AI to provide intelligent candidate ranking and streamline the shortlisting process.
I championed the integration of our in-house IRA AI to provide intelligent candidate ranking and streamline the shortlisting process.
Leading the Design Process
Leading the Design Process
I oversaw all stages of the design, from initial concept exploration to the final UI design and user testing.
I oversaw all stages of the design, from initial concept exploration to the final UI design and user testing.
Cross - Functional collaboration
Cross - Functional collaboration
I worked closely with product managers, engineering teams, and AI specialists to ensure the feasibility and successful implementation of the AI-powered features.
I worked closely with product managers, engineering teams, and AI specialists to ensure the feasibility and successful implementation of the AI-powered features.
Advocating for the User
Advocating for the User
Throughout the process, I ensured that the design remained focused on the recruiter’s needs and aimed to create a simple and efficient user experience, aligning with our design spectrum principles.
Throughout the process, I ensured that the design remained focused on the recruiter’s needs and aimed to create a simple and efficient user experience, aligning with our design spectrum principles.
KEY CHALLENGES
KEY CHALLENGES
KEY CHALLENGES
The Bottleneck in
Talent Discovery
The Bottleneck in
Talent Discovery
The Bottleneck in
Talent Discovery



Overwhelming Search Results
After initial keyword searches, recruiters were often presented with hundreds of profiles (up to 500), making it difficult to identify the most relevant candidates quickly.
After initial keyword searches, recruiters were often presented with hundreds of profiles (up to 500), making it difficult to identify the most relevant candidates quickly.
Time - Consuming Manual
Review
Manually reviewing each of these profiles was a significant time sink, diverting recruiters from more strategic tasks like candidate engagement and relationship building.
Manually reviewing each of these profiles was a significant time sink, diverting recruiters from more strategic tasks like candidate engagement and relationship building.
Potential for Human Error
The sheer volume of information increased the likelihood of overlooking qualified candidates or making subjective judgments based on incomplete information.
The sheer volume of information increased the likelihood of overlooking qualified candidates or making subjective judgments based on incomplete information.
Impact on Business Goals
The slow and inefficient screening process directly contributed to delays in filling open positions, negatively impacting the Q4 business targets for successful hires in 2024.
The slow and inefficient screening process directly contributed to delays in filling open positions, negatively impacting the Q4 business targets for successful hires in 2024.
A Thousand minds,
one heartbeat
A Thousand minds,
one heartbeat
A Thousand minds,
one heartbeat
Challenge
Challenge
Getting design approval was a complex process involving design leads, product owners, legal, tech leads, accessibility, and security teams. It was time-consuming, and the diverse feedback often added layers of complication.
Getting design approval was a complex process involving design leads, product owners, legal, tech leads, accessibility, and security teams. It was time-consuming, and the diverse feedback often added layers of complication.
Solution
Solution
I developed a set of principles to improve sign-off efficiency, enabling better time management and ensuring stakeholders receive maximum value with minimal time investment.
I developed a set of principles to improve sign-off efficiency, enabling better time management and ensuring stakeholders receive maximum value with minimal time investment.
Do your homework:
Invest time upfront to prepare and align with stakeholders. It speeds up sign-off down the line.
Invest time upfront to prepare and align with stakeholders. It speeds up sign-off down the line.
Waste no time:
Streamline meetings by trimming unnecessary participants and appointing a coordinator to keep things on track.
Streamline meetings by trimming unnecessary participants and appointing a coordinator to keep things on track.
Use tools wisely:
Choose the most suitable communication method—whether it's email, one-on-one chats, or group meetings.
Choose the most suitable communication method—whether it's email, one-on-one chats, or group meetings.
Done is better than perfect:
Accept that not everything can be resolved. Prioritise tasks by impact using frameworks like MoSCoW.
Accept that not everything can be resolved. Prioritise tasks by impact using frameworks like MoSCoW.
Show don’t tell:
Support design decisions with data and user research. Real-world examples or case studies can make a big difference.
Support design decisions with data and user research. Real-world examples or case studies can make a big difference.
Building relationships:
Get to know key decision-makers and don't hesitate to lean on them to help resolve disputes.
Get to know key decision-makers and don't hesitate to lean on them to help resolve disputes.
PROCESS
PROCESS
PROCESS
A User Centered Journey
with Design Spectrum
Integration
A User Centered Journey
with Design Spectrum
Integration
A User Centered Journey
with Design Spectrum
Integration



MY PROCESS
MY PROCESS
MY PROCESS
UCD with
Design
Spectrum
Integration
UCD with
Design
Spectrum
Integration
UCD with
Design
Spectrum
Integration
Understand: Clarity & Focus
Understand: Clarity & Focus
We began by deeply understanding the recruiters' workflow, pain points, and goals through user interviews and observation. This helped us clearly define the core problem: the need to efficiently narrow down a large pool of candidates. The design spectrum's emphasis on Clarity guided us to focus on the essential task of shortlisting.
We began by deeply understanding the recruiters' workflow, pain points, and goals through user interviews and observation. This helped us clearly define the core problem: the need to efficiently narrow down a large pool of candidates. The design spectrum's emphasis on Clarity guided us to focus on the essential task of shortlisting.
Explore: Efficiency & Utility
Explore: Efficiency & Utility
We explored various solutions, including advanced filtering options. However, recognizing the potential complexity, we leaned towards leveraging the existing IRA AI. This aligned with the Efficiency aspect of our design spectrum, aiming for a solution that streamlined the process rather than adding more manual steps. The Utility principle drove us to create a feature that directly addressed the core need.
We explored various solutions, including advanced filtering options. However, recognizing the potential complexity, we leaned towards leveraging the existing IRA AI. This aligned with the Efficiency aspect of our design spectrum, aiming for a solution that streamlined the process rather than adding more manual steps. The Utility principle drove us to create a feature that directly addressed the core need.
Prototype: Feedback & Iteration
Prototype: Feedback & Iteration
We created low-fidelity wireframes and interactive prototypes to visualize the "Shortlist by IRA" feature and the user flow. This allowed us to gather early feedback from recruiters and iterate on the design. The Feedback loop within UCD, combined with the spectrum's iterative nature, ensured we were building a solution that resonated with users.
We created low-fidelity wireframes and interactive prototypes to visualize the "Shortlist by IRA" feature and the user flow. This allowed us to gather early feedback from recruiters and iterate on the design. The Feedback loop within UCD, combined with the spectrum's iterative nature, ensured we were building a solution that resonated with users.
Evaluate: Validation & Simplicity
Evaluate: Validation & Simplicity
We conducted usability testing with recruiters to evaluate the intuitiveness and effectiveness of the "Shortlist by IRA" feature. We focused on ensuring the process was simple and required minimal effort, aligning with the Simplicity principle of our design spectrum. The Validation stage of UCD confirmed the positive impact of our design.
We conducted usability testing with recruiters to evaluate the intuitiveness and effectiveness of the "Shortlist by IRA" feature. We focused on ensuring the process was simple and required minimal effort, aligning with the Simplicity principle of our design spectrum. The Validation stage of UCD confirmed the positive impact of our design.
Implement: Consistency & Scalability
Implement: Consistency & Scalability
We collaborated closely with the engineering team to ensure seamless integration of the AI ranking into the IRA interface, maintaining Consistency with the existing design language. We also considered the Scalability of this solution for future enhancements.
We collaborated closely with the engineering team to ensure seamless integration of the AI ranking into the IRA interface, maintaining Consistency with the existing design language. We also considered the Scalability of this solution for future enhancements.
DESIGN DISCOVERY
DESIGN DISCOVERY
DESIGN DISCOVERY
Uncovering the “Aha”!
Moment
Uncovering the “Aha”!
Moment
Uncovering the “Aha”!
Moment
Our research revealed that while IRA provided a robust search functionality, the lack of an intelligent filtering mechanism post-search was the major bottleneck. Recruiters expressed a strong desire for a way to quickly identify the most promising candidates without manually reviewing hundreds of profiles.
The "Aha!" moment came when we recognized the untapped potential of the integrated IRA AI. Instead of just using AI for initial search relevance, we envisioned leveraging its capabilities to rank the existing pool of candidates based on their alignment with the job description and other relevant factors. This led to the concept of the "Shortlist by IRA" feature.
Our research revealed that while IRA provided a robust search functionality, the lack of an intelligent filtering mechanism post-search was the major bottleneck. Recruiters expressed a strong desire for a way to quickly identify the most promising candidates without manually reviewing hundreds of profiles.
The "Aha!" moment came when we recognized the untapped potential of the integrated IRA AI. Instead of just using AI for initial search relevance, we envisioned leveraging its capabilities to rank the existing pool of candidates based on their alignment with the job description and other relevant factors. This led to the concept of the "Shortlist by IRA" feature.

DESIGN CONCEPTS
DESIGN CONCEPTS
DESIGN CONCEPTS
Simplifying the
Shortlisting Experience
Simplifying the
Shortlisting Experience
Simplifying the
Shortlisting Experience
Discovery
Sprint 1
Discovery
Sprint 1
In this sprint, we focused on understanding the core challenges faced by recruiters using IRA and exploring the potential of AI to streamline their workflow. Our goal was to define the MVP for an AI-powered solution and align stakeholders on its direction.
In this sprint, we focused on understanding the core challenges faced by recruiters using IRA and exploring the potential of AI to streamline their workflow. Our goal was to define the MVP for an AI-powered solution and align stakeholders on its direction.
UX Outcomes
UX Outcomes
Business Case: Focused on the viability (improving hiring efficiency, impacting business goals), desirability (addressing recruiter pain points), and feasibility (leveraging existing IRA AI capabilities).
Key Insights, Hypotheses, and UX Strategy
Three Lo-Fi Design Concepts
Business Case: Focused on the viability (improving hiring efficiency, impacting business goals), desirability (addressing recruiter pain points), and feasibility (leveraging existing IRA AI capabilities).
Key Insights, Hypotheses, and UX Strategy
Three Lo-Fi Design Concepts
Key Insights
Key Insights
Time as a Critical Constraint: Recruiters reported spending excessive time manually reviewing a large number of candidate profiles, hindering their ability to focus on strategic tasks.
Filtering Limitations: Existing filtering options within IRA were insufficient for effectively narrowing down relevant candidates from large search results.
Desire for Intelligent Assistance: Recruiters expressed a need for a more intelligent way to prioritize and identify top-tier candidates quickly.
Potential of Existing AI: The integrated IRA AI, while used for initial search relevance, held significant potential for post-search candidate ranking and shortlisting.
Time as a Critical Constraint: Recruiters reported spending excessive time manually reviewing a large number of candidate profiles, hindering their ability to focus on strategic tasks.
Filtering Limitations: Existing filtering options within IRA were insufficient for effectively narrowing down relevant candidates from large search results.
Desire for Intelligent Assistance: Recruiters expressed a need for a more intelligent way to prioritize and identify top-tier candidates quickly.
Potential of Existing AI: The integrated IRA AI, while used for initial search relevance, held significant potential for post-search candidate ranking and shortlisting.
Hypotheses
Hypotheses
Integrating AI-powered ranking will significantly reduce the time recruiters spend on initial candidate screening.
Providing a simple "Shortlist by AI" feature with user-defined result numbers will be highly desirable for recruiters.
A ranked list of candidates will lead to a more efficient and accurate identification of top talent.
Streamlining the initial screening process will positively impact the time-to-hire metric and contribute to business goals.
Integrating AI-powered ranking will significantly reduce the time recruiters spend on initial candidate screening.
Providing a simple "Shortlist by AI" feature with user-defined result numbers will be highly desirable for recruiters.
A ranked list of candidates will lead to a more efficient and accurate identification of top talent.
Streamlining the initial screening process will positively impact the time-to-hire metric and contribute to business goals.
UX Strategy
UX Strategy
Efficiency
We aimed to drastically reduce the cognitive load and time investment required for recruiters to identify promising candidates. This involved leveraging the AI to automate the initial sifting process, allowing recruiters to focus their expertise on deeper evaluation and engagement.
We aimed to drastically reduce the cognitive load and time investment required for recruiters to identify promising candidates. This involved leveraging the AI to automate the initial sifting process, allowing recruiters to focus their expertise on deeper evaluation and engagement.
Empowerment
We wanted to give recruiters more control and confidence in the shortlisting process. By allowing them to define the number of AI-ranked candidates and still providing options for further refinement, we ensured the AI served as a powerful tool rather than a black box. This strategy aimed to augment their abilities and make them more effective in their roles.
We wanted to give recruiters more control and confidence in the shortlisting process. By allowing them to define the number of AI-ranked candidates and still providing options for further refinement, we ensured the AI served as a powerful tool rather than a black box. This strategy aimed to augment their abilities and make them more effective in their roles.
Three Lo-fi Design Concepts

The “AI Rank & Shortlist” Button
A prominent button in the search results allowing recruiters to instantly generate a ranked and shortened list based on AI analysis. Basic options for the number of candidates to shortlist were included.
AI - Powered Filters
Introducing new filter options powered by AI, allowing recruiters to filter based on AI-assessed "fit" scores or similar attributes.


Interactive AI Assistant for Shortlisting
A side panel featuring an AI assistant that guides the recruiter through the shortlisting process by suggesting criteria and ranking candidates based on an ongoing dialogue.
Three Lo-fi Design Concepts


The “AI Rank & Shortlist” Button
A prominent button in the search results allowing recruiters to instantly generate a ranked and shortened list based on AI analysis. Basic options for the number of candidates to shortlist were included.
AI - Powered Filters
Introducing new filter options powered by AI, allowing recruiters to filter based on AI-assessed "fit" scores or similar attributes.


Interactive AI Assistant for Shortlisting
A side panel featuring an AI assistant that guides the recruiter through the shortlisting process by suggesting criteria and ranking candidates based on an ongoing dialogue.
DESIGN FOUNDATION
DESIGN FOUNDATION
DESIGN FOUNDATION
The Power of Boring
The Power of Boring
With no design resources and no room for deep-dive user research, we anchored our UX strategy in Jakob’s Law: users spend most of their time on other sites, so they expect ours to feel familiar.
With no design resources and no room for deep-dive user research, we anchored our UX strategy in Jakob’s Law: users spend most of their time on other sites, so they expect ours to feel familiar.



Font
Font
We used the Inter font for its readability and flexibility. We also selected alternative character options to enhance legibility.
We used the Inter font for its readability and flexibility. We also selected alternative character options to enhance legibility.



Icons
Icons
Google Material Icons were used due to their extensive library, seamless integration with Figma, and comprehensive documentation, which helped streamline the development process.
Google Material Icons were used due to their extensive library, seamless integration with Figma, and comprehensive documentation, which helped streamline the development process.



Layout Grid
Layout Grid
Designed at 1,440px with a 1,016px container to maintain flexibility for smaller devices.
Designed at 1,440px with a 1,016px container to maintain flexibility for smaller devices.



Colours
Colours
Colours were kept consistent with common perceptions—green for positive, orange for warnings, and red for alerts—to reinforce users' understanding.
Colours were kept consistent with common perceptions—green for positive, orange for warnings, and red for alerts—to reinforce users' understanding.
Design Principles
Visibility
The "Shortlist by IRA" button was made clearly visible and accessible within the main workflow.
The "Shortlist by IRA" button was made clearly visible and accessible within the main workflow.
Feedback
The system provides clear feedback on the AI processing and the resulting shortlist.
The system provides clear feedback on the AI processing and the resulting shortlist.
Consistency
The design language and interaction patterns were consistent with the existing IRA interface.
The design language and interaction patterns were consistent with the existing IRA interface.
Efficiency
The feature significantly reduces the time and effort required to shortlist relevant candidates.
The feature significantly reduces the time and effort required to shortlist relevant candidates.
User Control & Freedom
Recruiters have control over the number of shortlisted candidates and can further refine the results.
Recruiters have control over the number of shortlisted candidates and can further refine the results.
PRODUCT EXPERIENCE
PRODUCT EXPERIENCE
PRODUCT EXPERIENCE
IRA UX/UI Screens
IRA UX/UI Screens









CLOSING
CLOSING
CLOSING
Winning Moments &
Lessons Learned
Winning Moments &
Lessons Learned
Winning Moments &
Lessons Learned