Elevating Every
Athlete's Journey
Elevating Every
Athlete's Journey
Elevating Every
Athlete's Journey
OVERVIEW
OVERVIEW
OVERVIEW
Perform Up is a mobile platform designed to revolutionize how athletes track progress and stay motivated, regardless of their level. Addressing the limitations of existing fitness apps, we crafted a personalized experience that grows with the user, from their first steps to professional milestones.
Perform Up is a mobile platform designed to revolutionize how athletes track progress and stay motivated, regardless of their level. Addressing the limitations of existing fitness apps, we crafted a personalized experience that grows with the user, from their first steps to professional milestones.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
Bridging the Athlete's Divide
Bridging the Athlete's Divide
Bridging the
Athlete's Divide
Our initial research uncovered a significant gap in the market. Existing fitness trackers often fall short, either overwhelming beginners or lacking the depth required by serious athletes. The challenge was to create a unified platform that caters to this diverse spectrum, providing relevant support and motivation at every stage.
Our initial research uncovered a significant gap in the market. Existing fitness trackers often fall short, either overwhelming beginners or lacking the depth required by serious athletes. The challenge was to create a unified platform that caters to this diverse spectrum, providing relevant support and motivation at every stage.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
Research Insights
Research Insights
Research Insights
Amateur athletes needed clear structure, guidance, and consistent motivation.
Amateur athletes needed clear structure, guidance, and consistent motivation.
Semi-professional athletes sought advanced metrics and personalized progress tracking to optimize their training.
Semi-professional athletes sought advanced metrics and personalized progress tracking to optimize their training.
Professional athletes required high-level performance data and real-time insights for peak performance.
Professional athletes required high-level performance data and real-time insights for peak performance.
MY RESEARCH JOURNEY
MY RESEARCH JOURNEY
MY RESEARCH JOURNEY
Understanding the
Athlete's World
Understanding the
Athlete's World
Understanding the
Athlete's World
To truly understand the needs of athletes at every level, we immersed ourselves in their world through both direct engagement and in-depth market analysis.
To truly understand the needs of athletes at every level, we immersed ourselves in their world through both direct engagement and in-depth market analysis.
Primary Research
We conducted in-depth interviews and broad surveys with amateur, semi-pro, and professional athletes, listening to their frustrations, aspirations, and current tool usage. This direct feedback was crucial in identifying core pain points and unmet needs.
We conducted in-depth interviews and broad surveys with amateur, semi-pro, and professional athletes, listening to their frustrations, aspirations, and current tool usage. This direct feedback was crucial in identifying core pain points and unmet needs.
Secondary Research
A thorough analysis of competitor apps like Strava, Garmin, and TrainingPeaks, alongside research into athlete motivation and performance data management, helped us identify market gaps and potential opportunities for innovation.
A thorough analysis of competitor apps like Strava, Garmin, and TrainingPeaks, alongside research into athlete motivation and performance data management, helped us identify market gaps and potential opportunities for innovation.
DESIGN GOALS
DESIGN GOALS
DESIGN GOALS
Defining the Vision
Defining the Vision
Defining the Vision
Based on our research, we set clear design goals to guide the creation of Perform Up, ensuring it met the diverse needs of our target audience.
Based on our research, we set clear design goals to guide the creation of Perform Up, ensuring it met the diverse needs of our target audience.
Customizable Growth
Customizable Growth
A platform that adapts and scales with the user's athletic journey.
A platform that adapts and scales with the user's athletic journey.
Meaningful Progress
Meaningful Progress
Clear and motivating progress tracking that celebrates every achievement.
Clear and motivating progress tracking that celebrates every achievement.
Engaging Community
Engaging Community
Foster a supportive environment through challenges and competitions.
Foster a supportive environment through challenges and competitions.
Intuitive Complexity
Intuitive Complexity
A simple UI for beginners with the depth of advanced analytics for professionals.
A simple UI for beginners with the depth of advanced analytics for professionals.
THE SOLUTION
THE SOLUTION
THE SOLUTION
Perform Up - Elevating
Performance at Every Stage
Perform Up - Elevating
Performance at Every Stage
Understanding the
Athlete's World
Perform Up was conceived as a holistic platform that addresses the identified challenges by providing personalized support and fostering a motivating community.
Perform Up was conceived as a holistic platform that addresses the identified challenges by providing personalized support and fostering a motivating community.
Personalised Dashboards
Personalised Dashboards
Tailored dashboards adapt to the user's level (amateur, semi-pro, pro), displaying the most relevant information and features.
Tailored dashboards adapt to the user's level (amateur, semi-pro, pro), displaying the most relevant information and features.
Progress Tracking
Progress Tracking
Clear metrics and visual progress trackers celebrate milestones, big and small, keeping users motivated.
Clear metrics and visual progress trackers celebrate milestones, big and small, keeping users motivated.
Community Engagement
Community Engagement
Challenges, leaderboards, and competitions foster a sense of community and healthy competition.
Challenges, leaderboards, and competitions foster a sense of community and healthy competition.
Wearable Integration
Wearable Integration
Seamless integration with popular wearables allows for real-time data capture and analysis.
Seamless integration with popular wearables allows for real-time data capture and analysis.
SPECTRUM OF THINKING
SPECTRUM OF THINKING
SPECTRUM OF THINKING
UX Design Spectrum
in Action
UX Design Spectrum
in Action
UX Design Spectrum
in Action
My approach to designing Perform Up was guided by a user-centered spectrum, ensuring a seamless and effective experience for athletes at every stage of their journey.
My approach to designing Perform Up was guided by a user-centered spectrum, ensuring a seamless and effective experience for athletes at every stage of their journey.
My approach to designing Perform Up was guided by a user-centered spectrum, ensuring a seamless and effective experience for athletes at every stage of their journey.
Taste (Knowing what good looks like):
Taste (Knowing what good looks like):
"Our understanding of 'good' was informed by analyzing best-in-class fitness apps and understanding the aesthetic preferences of our diverse user base. We aimed for a clean, intuitive interface that felt both motivating and professional."
"Our understanding of 'good' was informed by analyzing best-in-class fitness apps and understanding the aesthetic preferences of our diverse user base. We aimed for a clean, intuitive interface that felt both motivating and professional."
Craft (Having the skills to match your taste):
Craft (Having the skills to match your taste):
Leveraging our expertise in mobile UI/UX design, we focused on creating intuitive navigation, clear information hierarchy, and engaging visual elements that catered to both novice and advanced users. This involved careful consideration of information architecture and interaction patterns.
Leveraging our expertise in mobile UI/UX design, we focused on creating intuitive navigation, clear information hierarchy, and engaging visual elements that catered to both novice and advanced users. This involved careful consideration of information architecture and interaction patterns.
Execution (Working with a team to build it):
Execution (Working with a team to build it):
Collaboration with developers was crucial to ensure the feasibility and smooth implementation of advanced features like personalized dashboards and wearable integration. Clear communication and iterative feedback loops were key to bringing the design vision to life.
Collaboration with developers was crucial to ensure the feasibility and smooth implementation of advanced features like personalized dashboards and wearable integration. Clear communication and iterative feedback loops were key to bringing the design vision to life.
Management (Making sure it gets built):
Management (Making sure it gets built):
Throughout the project, we managed the design process by prioritizing features based on user needs and business goals, ensuring the platform remained focused and delivered maximum value to athletes at all levels. This involved strategic decision-making and effective project management.
Throughout the project, we managed the design process by prioritizing features based on user needs and business goals, ensuring the platform remained focused and delivered maximum value to athletes at all levels. This involved strategic decision-making and effective project management.
Influence (Deciding what to build):
Influence (Deciding what to build):
Our research insights directly influenced the core features of Perform Up, such as the tiered dashboard system and community challenges. By advocating for the user's needs, we ensured the platform addressed key pain points and provided meaningful value across the athlete spectrum.
Our research insights directly influenced the core features of Perform Up, such as the tiered dashboard system and community challenges. By advocating for the user's needs, we ensured the platform addressed key pain points and provided meaningful value across the athlete spectrum.
Bar Raiser (Upleveling industry & org):
Bar Raiser (Upleveling industry & org):
Perform Up aims to set a new standard for inclusive fitness platforms by providing a truly personalized experience that grows with the athlete. By seamlessly integrating beginner-friendly UI with advanced analytics, we strived to create a solution that elevates the entire fitness tracking experience.
Perform Up aims to set a new standard for inclusive fitness platforms by providing a truly personalized experience that grows with the athlete. By seamlessly integrating beginner-friendly UI with advanced analytics, we strived to create a solution that elevates the entire fitness tracking experience.
UX/UI DESIGN
UX/UI DESIGN
Product UX Screen
Designs
Product UX Screen
Designs
Understanding the
Athlete's World
CLOSING
CLOSING
Results & Learnings
Understanding the
Athlete's World
Winning Moments
The importance of deeply understanding the nuances within a broad target audience.
The power of personalization in driving engagement and motivation.
The need for a flexible information architecture that can adapt to user expertise.
CLOSING
CLOSING
Results & Learnings
Results &
Learnings
Winning Moments
Winning Moments
The importance of deeply understanding the nuances within a broad target audience.
The importance of deeply understanding the nuances within a broad target audience.
The need for a flexible information architecture that can adapt to user expertise.
The need for a flexible information architecture that can adapt to user expertise.
The power of personalization in driving engagement and motivation.
The power of personalization in driving engagement and motivation.
Up Next
Up Next
